UMassD Votes
Register to vote!
I designed this logo and series of posters for the University of Massachusetts Dartmouth’s Political Science Association. They wanted to get students to register to vote in the 2016 National Presidential Election. While my logo was not the one the client chose for their official branding, it was a top contender. This logo is featured on all the following posters.
The logo is in two texting bubbles, which seemed natural for the intended audience. The colors, as well as the different typefaces used, create a sense of two identities and two different voices. College-aged people (18-24) are constantly on their phones and often get their news from social media outlets. I thought this logo would stand out and catch their attention.
The Posters
The clients chose this poster from 16 others to display around campus. I used a simple, yet powerful quote to grasp the attention of the viewer. (Any other RUSH fans out there?) Adding portraits of the candidate's faces gave off the feeling of a battle or competition. These were keywords the client used when describing what they wanted in their posters.
I wanted to design a poster that reflected my logo. I created a poster for the University's Debate Watch in the Campus Center using emojis and a comical banter between the two candidates. I used the fun emojis to appeal to my audience. This is part of their everyday lingo when texting, and was sure to grab their attention as they walked by. This poster was also chosen for display from a group of 16.
This poster continues the texting theme. It features some of the major political differences between the two candidates. One area they both agreed on was that voter registration needed to be easier for everyone. The school wanted to advertise quick and easy voter registration. To do this, I created a friendly text message conversation between them.